American Alcohol-Free Spirits Association is the voice for alcohol-free spirits

MISSION AAFSA. The American Alcohol-Free Spirits Association advocates for non-alcoholic beverage alternatives amidst rising concerns about alcohol abuse in the USA. The impact of alcohol abuse, exacerbated by factors like accessibility and product innovation, has prompted a shift towards non-alcoholic spirits, beer, and wine among younger consumers. Major industry players are investing in these products to cater to a growing demand for healthier beverage options.

However, challenges like limited retail access and potential resistance from traditional alcohol companies pose threats to this emerging trend. The AAFSA’s mission is to raise awareness, improve access, and provide support for non-alcoholic beverage manufacturers. By studying the influence of retail marketing on consumer habits and environments, the association aims to promote the adoption of non-alcoholic alternatives and empower consumers to make informed choices.

Stakeholders across the beverage industry play a crucial role in shaping consumer trends, particularly in the context of the 3-Tier distribution system in the USA. Through collaborative efforts, the AAFSA strives to create a more inclusive and supportive environment for non-alcoholic beverage options, ensuring that consumers have access to a diverse range of choices that align with their preferences and health goals.

Beverage stakeholders play a crucial role in shaping consumer trends, particularly in the alcohol industry. The 3-Tier distribution system in the USA empowers manufacturers, retailers, wholesalers, and on-premises establishments to influence alcohol consumption. This influence can potentially limit non-alcohol alternatives and steer consumers towards alcohol products.

At AAFSA, our mission revolves around raising awareness and support for non-alcohol beer, wine, spirits, and cocktails. We are dedicated to building an evidence base showcasing how retail marketing impacts purchasing habits and how these strategies can shift consumer preferences towards non-alcoholic options. Join us in promoting a healthier beverage landscape!

  1. Build evidence to showcase the impact of retail marketing efforts on purchase habits and how these initiatives can steer environments towards non-alcohol alternatives. This evidence is crucial for informing government policies, aiding retailers in promoting healthier options, and empowering the public to understand the impact of their surroundings on drink choices. 
    • Advocate for government initiatives that introduce and enforce policies to shield adults from early exposure to alcohol marketing. Let’s work together to form a multi-stakeholder alliance in the USA for information sharing and joint efforts to transform the beverage retail landscape. 
  2. Key stakeholders like retailers, bars/nightclubs, and festivals (such as Lalapalooza) are vital targets for improving access and awareness. Additionally, collaboration with alcohol industry stakeholders like wholesalers and manufacturers can aid in developing and promoting alcohol alternatives. 
  3. Association stakeholders, including organizations like MADD, AA, NACS, and the National Bartenders Association, play a crucial role in driving this mission forward. AAFSA is actively expanding its membership and infrastructure to bolster support for this initiative. 
    • Resale stakeholders include Retailers, bars/night clubs, and Festivals (ie Lalapalooza). Target access and awareness.
    • Alcohol industry stakeholders include wholesalers, manufacturers. Develop and distribute alcohol alternatives.
    • Association stakeholders include, not limited to, MADD, AA, NACS, National Bartenders Association etc.

Together, let’s make a difference and reshape the retail environment to promote healthier choices and minimize the influence of alcohol marketing.

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As an AAFSA Volunteer serving AAFSA entities, you will make a positive impact on your community, while working alongside people from around the world, including international volunteers and other AAFSA professionals.

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