Educate. Advocate. Promote. Protect.
AAFSA was created to support the alcohol-free spirits industry and help consumers, retailers, media, and regulators better understand this fast-growing category.
Our mission is built around four pillars that guide everything we do for the alcohol-free spirits industry.
Educate
We provide information, research, and market insights to help members grow and help consumers understand alcohol-free spirits.
Advocate
We support fair recognition, responsible standards, and clear communication for alcohol-free spirits in the U.S. and abroad.
Promote
We raise awareness of the category among consumers, retailers, restaurants, hotels, distributors, media, and government.
Protect
We protect the integrity of the category by encouraging quality, transparency, responsible marketing, and accurate representation.