The Voice of Alcohol-Free Spirits in America
The American Alcohol-Free Spirits Association represents the companies, innovators, and professionals building the future of adult non-alcoholic spirits. We support the industry through education, advocacy, promotion, research, networking, and responsible category development.
Building the Future of Adult Non-Alcoholic Spirits
The American Alcohol-Free Spirits Association is a national trade association dedicated to advancing the alcohol-free spirits category.
Our mission is to support the companies and professionals shaping the future of mindful drinking, alcohol-free cocktails, zero-proof spirits, and adult non-alcoholic beverage culture.
AAFSA provides members with industry visibility, education, regulatory awareness, market intelligence, networking opportunities, and a unified voice for the category.
AAFSA is an independent industry association supporting the responsible growth of alcohol-free spirits in the United States.
“Alcohol-free spirits are not a trend. They are a new permanent category in the beverage industry.”
Educate. Advocate. Promote. Protect.
AAFSA was created to support the alcohol-free spirits industry and help consumers, retailers, media, and regulators better understand this fast-growing category.
Educate
We provide information, research, and market insights to help members grow and help consumers understand alcohol-free spirits.
Advocate
We support fair recognition, responsible standards, and clear communication for alcohol-free spirits in the U.S. and abroad.
Promote
We raise awareness of the category among consumers, retailers, restaurants, hotels, distributors, media, and government.
Protect
We protect the integrity of the category by encouraging quality, transparency, responsible marketing, and accurate representation.
A New Way to Drink Without Alcohol
Millions of adult consumers are changing the way they drink. Some are reducing alcohol, some choosing moderation, some are sober, and many want better options for health, driving, work, religion, pregnancy, fitness, or lifestyle reasons.
Alcohol-free spirits give adults the ritual, taste experience, cocktail culture, and social pleasure of drinking — without alcohol.
This category creates opportunities for:
- Restaurants & bars
- Hotels & resorts
- Retailers & ecommerce
- Distributors & importers
- Health-conscious consumers
- Brands & manufacturers
- Events, airlines, cruises & stadiums
Join the Association Shaping the Category
AAFSA membership is open to companies and professionals involved in the alcohol-free spirits and adult non-alcoholic beverage industry.
Join AAFSA and help shape the future of alcohol-free spirits in America.
Membership Benefits
- Industry updates and market insights
- Networking opportunities
- Educational resources
- Category advocacy
- Member visibility
- AAFSA events and webinars
- Regulatory and compliance awareness
- Business development opportunities
Recognizing Quality Alcohol-Free Spirits
The AAFSA Approved designation recognizes alcohol-free spirits brands committed to quality, innovation, transparency, and the adult consumer experience — helping consumers, retailers, restaurants, and distributors identify products that represent the future of premium alcohol-free drinking.
Products submitted for AAFSA Approved review are evaluated for category fit, transparency, consumer positioning, and alcohol-free representation. It's not just a logo — it's a review process.
Alcohol-Free Brands in the Market
Better Choices for Modern Adults
Whether you are sober, moderating, driving, training, working, hosting, or simply choosing not to drink alcohol, alcohol-free spirits let you enjoy the cocktail experience without compromise. AAFSA supports a future where every bar, restaurant, hotel, retailer, and home has premium alcohol-free options available.
Support the Alcohol-Free Spirits Movement
AAFSA welcomes contributions from individuals, companies, and industry supporters who believe in the growth of alcohol-free spirits. Your support helps us educate consumers, promote responsible alternatives, support industry development, and build awareness for the category.
Get in Touch
Questions about membership, AAFSA Approved, media, or the industry? Reach our team through the contact form.
Office
129 W Hibiscus Blvd Ste Q, Melbourne, FL 32901, USA
Stay Informed
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